In hospitality, the relationship with a guest is formed through interactions, sometimes in places operators rarely think about. One of those moments is the simple act of logging into WiFi. In this session, CaptiveWiFi, explores how that seemingly small interaction can become the starting point of a meaningful guest relationship.
Through real examples from Aqua Restaurant Group, we’ll look at how capturing and understanding guest data at the WiFi login stage can transform how venues recognise returning customers, personalise experiences, and build long-term loyalty. The session will highlight why this often-overlooked moment is one of hospitality’s most powerful tools for knowing your guests, and how operators can turn a routine connection into the foundation of a smarter, more connected guest journey.