In an era where new platforms, apps, and integrations launch almost daily, it’s tempting to believe that technology alone can transform a hospitality business. But as many operators know, even the most sophisticated tools fall flat without the right people, mindset, and culture behind them.

Tom James from Bill’s will lead a discission with Kuvi CEO Shereen Ritchie, Pizza Pilgrims CEO Gavin Smith, and Maria McCann of Blacklock, to explore how leadership guides the adoption of tech, champions its value, and nurtures teams through change. The session will unpack how culture influences digital transformation, why teams resist or embrace new systems, and what leaders must do to align technology investments with genuine operational impact. Attendees will walk away with practical strategies for building a culture that empowers people, accelerates tech adoption, and ultimately drives better guest experiences and commercial result.