As The Botanist continues to grow, one principle remains non-negotiable: the guest always comes first. In this session, Luci Cunningham, Sales Director at 125 Data & Insights, is joined by a senior leader from New World Trading Company to explore how The Botanist brand is being redefined with the guest at its heart.

From leveraging data and insight to truly understand behaviour and expectations, to strengthening a distinctive brand identity that resonates across every touchpoint, the discussion will unpack how guest-led thinking can unlock sustainable growth without losing what makes a brand special.