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From generative to agentic: The next leap in hospitality AI

31 Mar 2026
HT360 Hospitality Leaders Forum
Leadership , Panel session , CIO/COO/CTO , CEO/ CFO , Foodservice , CMO , Hotelier

AI in hospitality is shifting from tools that simply create to systems that can decide, act, and optimise in real time. This session explores how agentic AI is redefining what restaurants and hotels can automate, predict, and personalise, marking a decisive move from passive technology to autonomous operational intelligence.

We’ll look at how the next generation of AI goes far beyond chatbots and content engines to deliver self-directing operational support, hyper-responsive guest journeys, and continuously optimised revenue performance. Expect a forward-looking discussion on the capabilities reshaping efficiency, experience, and creativity across the hospitality ecosystem, and what leaders must do now to prepare for a future where AI becomes an active participant in hotel operations, not just another tool in the stack.

Moderator
Chris Fletcher, Founder & CEO - Tech on Toast
Speakers
Florian Montag, Vice President of Business Development - Apaleo
Matt Bell, Managing Director - Mollie's
William Connors, International Retail Systems Manager - Starbucks

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