Tech-first brands can scale up quickly by relying on their databases and efficiency models, while hospitality driven operators win hearts through top service and memorable experiences. But as costs rise and guest expectations shift, the real question is, can one model win alone? This session, hosted by Matt Ford at Krowd, explores how the strongest brands are blending smart tech with great hospitality, and managing to deliver a smoother and more profitable experience. The future belongs to those who can master both…