Hotspots and hidden gems: Where to expand next in UK hospitality
01 Apr 2026
HT360 Tech Talks Theatre
Leadership
,
Case study
,
CPO/ HR
,
CIO/COO/CTO
,
CEO/ CFO
,
Foodservice
,
CMO
,
Hotelier
Where are the most promising places to open, invest or grow in UK hospitality in 2026 and beyond?
Drawing on card spending insights from over 10 million consumers, Mark Bentley from HDI reveals what’s really happening at a local market level – from emerging suburban growth areas to established city hotspots. The session explores how understanding who your customers are, where they come from and how they spend can fundamentally change expansion decisions.
The session brings this to life with a real-world view of how data-led insight is shaping growth strategy. Attendees will see how guest profiles, spend patterns and local market dynamics can be used to de-risk site selection, prioritise the right locations and drive better returns.
