How to market to algorithms: Generative engine optimisation in action
01 Apr 2026
HT360 Hospitality Leaders Forum
Panel session
,
CMO
,
Hotelier
As search goes conversational, your brand isn’t competing for clicks: it’s competing for answers. This panel will unpack the rise of Generative Engine Optimization (GEO) and what it means for brand visibility in ChatGPT-style discovery. Learn how to optimize your content, data, and brand voice for AI-driven search and see GEO in action with live examples.
