In this in-conversation interview, Sacha Lord, Chair of the Night Time Industries Association, co-creator of the Parklife festival and The Warehouse Project, and former Night Time Economy Advisor for Greater Manchester shares candid insights into the challenges and opportunities facing the hospitality and nightlife sector today. Interviewed by Michael Kill, CEO of Night Time Industries Association, the discussion will explore the future of the night-time economy, the realities facing operators, and what’s needed to support growth, resilience, and innovation across the industry from those both in government and across the sector at large.