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Leading at scale: Lessons from the front line of global QSR
In this exclusive fireside chat, Alasdair Murdoch, CEO of Burger King UK, joins Mark Wingett, Group Editor of Propel, for a candid conversation on what it really takes to lead and grow a major hospitality brand in today’s market.
From navigating margin pressure and evolving consumer expectations to making smart decisions on technology, people and pace of change, this session will explore the realities of leadership at scale. Expect honest reflections, practical lessons, and a forward-looking view on how large operators can stay relevant, resilient and competitive in an increasingly complex landscape.
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