Buying hospitality tech is now part of every operator’s job, but many are still buying like it’s 2015. In this frank, practical session brought to you by the Ops Club community, senior operators and tech leaders share the frameworks and lessons that separate smart investment from expensive trial and error. From pilots and ROI measurement to stakeholder alignment, you’ll leave knowing exactly what good looks like when it comes to evaluating solutions and running effective pilots that actually deliver.

Expect a commercial, no-nonsense discussion that tackles the realities of implementation: who pays, who trains, who enforces, and when to pull the plug on a bad project. The panel will also unpack contract traps, lock-in risks, and how to use renewal leverage to your advantage, giving you the confidence to make better, faster tech decisions in 2026.