Why do so many digital transformations fail in hospitality? Because the people actually using the tech weren't invited to the table. In this session, Monotree CEO Gregers Knudsen and a special guest operator challenge the top-down status quo by showcasing a people first approach to tech procurement.

Learn how one operator transformed their culture by allowing employees to test and vote on the systems they wanted to use. We’ll explore how this democratic process led to the implementation of Monotree—the front door for the frontline. We will demonstrate how unifying comms, training, and daily operations into one intuitive app creates a workplace where staff feel heard and empowered. Discover how to move beyond just another system and build a digital home that your teams actually want to open every day.