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The 360° guest: integrating loyalty across dine-in, delivery and digital
In this session, Nicole Goodwin, Marketing Director at Comptoir Group & founder of Marketing Toolbox Studio, shares how she helped connect every guest touchpoint by integrating Deliveroo with Como loyalty, bringing together in-restaurant visits, online orders, loyalty & CRM engagement into one unified ecosystem. The result: richer data, smarter personalisation, and rewards that follow the guest however they choose to dine.
Attendees will learn how to turn delivery partners into loyalty drivers, bridge digital and physical experiences, and use integrated data to increase frequency and lifetime value. Expect practical insights from a real-world case study that shows how joined-up loyalty can deepen relationships, boost engagement, and drive measurable revenue growth
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