The ambassadors will play a key role in shaping the programme, sharing insights, and engaging with visitors at the events, which bring together operators, suppliers, and innovators across the UK’s hospitality landscape. 

Food, Drink & Hospitality Week is the umbrella brand for the portfolio of trade events and competitions including IFE Manufacturing, IFE, HRC, International Salon Culinaire, The Pub Show and Hospitality Tech360, collectively the UK’s biggest celebration of industry innovation, taking place at Excel London from 30 March to 01 April.  

Nick Powell, Portfolio Director for Food, Drink & Hospitality Week, says: “Our 2026 ambassador line-up reflects the breadth and dynamism of the UK’s hospitality and food sectors. Each ambassador brings unique expertise, and their input will ensure visitors can access the latest insights, practical advice, and inspiration across every area of the industry.” 

Ceri Gott, Culture & Leadership Coach and Ambassador for Hospitality Tech360, comments: "Hospitality Tech360 provides exactly what we need right now – a space to listen to and learn from each other. Hospitality people are incredibly generous in sharing their experience – and genuine collaboration with tech partners is invaluable to developing solutions that work for businesses and the people in them. With tech developing so rapidly, I can't wait to hear about the innovation and lessons learned over the past 12 months." 

Steve Alton, CEO of the British Institute of Innkeeping and Ambassador for The Pub Show, adds: “The Pub Show provides a brilliant space for pub operators to step away from the day-to-day of their businesses, allowing them to discover new trends, partners and collaborations with colleagues from across the sector.  

“I am delighted that the BII are once again, headline partners for the show, allowing us to share the voices of our 13,000 members, with key operators sharing their successes, lessons learned and much more in the operator panels over the course of the event. See you all there!” 

The Pub Show

• Steve Alton, CEO, British Institute of Innkeeping 
• Emma McClarkin OBE, CEO, British Beer & Pub Association 

Hospitality Tech360 

• Gavin Allison, Global Head of IT, Lore Group 
• Matt Bell, CEO, Mollie's 
• Chris Fletcher, Founder & CEO, Tech on Toast 
• Tommy Giraux, Head of Restaurant Systems, Honest Burgers 
• Nicole Goodwin, Marketing Director, Comptoir Group 
• Ceri Gott, Culture & Leadership Coach 
• Tom James, CEO, Bill’s 
• Jo Lynch, Account Director, KAM 

IFE 

• Andy Richardson MBE, Food & Drink Council  
• James Bielby, CEO, Federation of Wholesale Distributors 
• Karen Green, Business Coach and Keynote Speaker, Buyerology 
• Freya O'Mara, Trading Manager - Food Cupboard and Speciality Foods, Ocado 

IFE Manufacturing 

• Kerri Fiddler, Head of Portfolio – Food for Later, Greencore 
• Mex Ibrahim, Co-Founder, Women in the Food Industry 
• Ton Knipscheer, Executive Director, European Copackers Association 
• Richard Werran, Global Director Consumer, Retail & Food, BSI 

Food, Drink & Hospitality Week takes place from 30 March to 01 April, find out more about everything happening as part of this year’s blockbuster event at fooddrinkandhospitalityweek.co.uk.