Fydelia to showcase next-generation Guest WiFi at Hospitality Tech360 2027

The new version is designed to move Guest WiFi beyond connectivity and data capture, turning it into an active tool for driving visits, increasing spend and encouraging guests to come back more often.

Fydelia's latest technology introduces a new generation of location and behaviour-driven guest engagement. Rather than waiting until a customer connects to WiFi, hospitality operators can create interactions around where guests are, how long they stay and how they engage with a venue.

One of its standout features is walk-by flash offers. These allow venues to deliver carefully controlled, time-limited incentives to opted-in guests when they are close to a location, creating an opportunity to turn passing footfall into an additional visit.

Once inside the venue, Fydelia can use presence, dwell time and location to trigger relevant experiences. That might mean promoting a cocktail while a guest is in the bar, highlighting spa facilities to a hotel guest, encouraging a food order, or presenting an upsell at exactly the right point in the visit.

Gamification is also moving beyond the one-off prize draw.

Alongside scratch cards, spin-to-win games and instant rewards, the new version introduces repeat-play gaming experiences that continue across multiple visits. A guest might make one move today and need to return next week to make the next, giving hospitality brands a new way to create anticipation, habit and repeat visits.

The wider Fydelia platform brings together branded Guest WiFi journeys, CRM integration, loyalty, marketing, feedback, gamification and reporting, without requiring additional on-site hardware.

For Fydelia, the shift is simple: Guest WiFi should no longer just tell hospitality businesses who visited. It should help influence what happens next.

Visitors to Hospitality Tech360 will be able to meet the Fydelia team, see the latest version in action and discover how Guest WiFi can become a measurable part of the customer journey, from attracting a guest through the door to increasing engagement, spend and repeat visits.

Hospitality Tech360 takes place from 5'7 April 2027 at Excel London. Find out more about Fydelia's offering for hospitaity operators at'fydelia.com.