Radisson Hotel Group launches AI-powered real-time price matching technology
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Radisson Hotel Group has introduced AI-powered technology that automatically identifies and matches lower hotel rates available through third-party booking platforms.
The new system compares publicly available prices for Radisson properties and applies an eligible lower rate directly on RadissonHotels.com in real time.
This replaces the traditional best-rate guarantee process, under which guests must find a cheaper price themselves before submitting evidence and waiting for their claim to be approved.
When a lower eligible rate is identified through an online travel agent or search platform such as Google Hotels, the technology verifies the difference and redirects the customer to Radisson’s website with the matched price.
The system currently monitors rates from platforms including Booking.com, Expedia, Hotels.com, Agoda, Priceline and Trip.com. It has been introduced across Radisson Hotel Group’s properties worldwide, including its UK portfolio.
Radisson said the technology would make booking directly with its hotels simpler and more transparent, while reducing the administrative work associated with manually processing price-match claims.
“Today’s travellers expect speed, simplicity and confidence when they book,” said Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group.
“By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
The system will also give hotel teams greater visibility into pricing performance and customer behaviour, supporting the group’s wider direct-booking strategy.
The development demonstrates how hotel operators are using AI not only for guest communications and personalisation, but also to automate commercial processes traditionally managed by employees.
