Adam is a hospitality professional with over 20 years’ experience, known for creating welcoming, people-first spaces rooted in great food, strong teams, and community connection, and currently leads The Plough in Harborne. Alongside this, he develops bold and creative hospitality concepts including Food at the Hare, Deathrow Sandwich, and Deathrow Pizza. He also co-founded Chew Hospitality Consultancy, supporting businesses to grow, evolve, and thrive.