Alison Wong is a Chartered Accountant and CFO at House of Gods Hotel, the private equity-backed boutique hotel chain. With over 15 years in hospitality finance, her story spans every side of the table - from professional services at Deloitte, in-house senior finance roles at start ups and scale ups, private equity and founding her own strategic consultancy. Her specialism is creating clarity from complexity, distilling what really matters, stripping away jargon, and finding practical paths forward whether a business is navigating rapid growth or crisis.