Joshua Ryan-Saha is Director of Tourism, Travel and Festivals at the Edinburgh Futures Institute, University of Edinburgh. He established Traveltech for Scotland, supporting over £20m in inward investment to the sector. He advises industry leadership on data, AI, and technology transformation. Globally, he delivers AI and innovation workshops, advising over 100 destinations as part of the AI for Opener for Destinations programme, American Hotel and Lodging Association and traveltech investors. His prior experience includes leading data science initiatives and leading innovation programmes like the Longitude Prize at Nesta, which featured on BBC Horizon’s Anniversary episode.