Lotti Bruce is Brand & Marketing Director at THE PIG hotels, a family of English country hotels where the Kitchen Garden leads and the stories write themselves. With almost 12 years shaping THE PIG’s voice and identity, she has helped build a brand powered by affection and recommendation rather than noise. Lotti’s work centres on the art of brand storytelling: crafting experiences, details and narratives that make guests want to share them, and then using digital platforms as amplifiers for that most human form of marketing: word of mouth.