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Matthew Parsons
Founder,
Etude Agency
Matthew is a highly respected journalist, editor and content specialist recognised for his deep expertise in travel and hospitality technology. Over more than two decades, he has delivered trusted coverage across breaking news, in-depth features, and influential editorial projects for leading publications such as PhocusWire, Business Travel News, and Skift. Along the way, he’s picked up multiple journalism awards and become a trusted voice in the world of hospitality. Through Etude, he collaborates with leading brands to deliver innovative campaigns. His expertise spans the full content marketing spectrum, from white papers and industry reports through to event programming and strategic press liaison.
Sessions
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Build, test, grow: Inside The Salad Project's approach to smarter growth30-Mar-2026HT360 Roundtables
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From transactions to intelligence: Turning payment data into competitive advantage30-Mar-2026HT360 Roundtables
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The integrated payments stack: Removing friction from the guest journey and the front line31-Mar-2026HT360 Roundtables
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The operator's edge: Building connected operations that make loyalty pay31-Mar-2026HT360 Roundtables
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From first download to frequency driver: When loyalty starts paying back01-Apr-2026HT360 Roundtables
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The self-driving restaurant: Automating key decisions with AI-powered insights01-Apr-2026HT360 Roundtables
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