Matthew Parsons
Founder,
Etude Agency
Matthew is a highly respected journalist, editor and content specialist recognised for his deep expertise in travel and hospitality technology. Over more than two decades, he has delivered trusted coverage across breaking news, in-depth features, and influential editorial projects for leading publications such as PhocusWire, Business Travel News, and Skift. Along the way, he’s picked up multiple journalism awards and become a trusted voice in the world of hospitality. Through Etude, he collaborates with leading brands to deliver innovative campaigns. His expertise spans the full content marketing spectrum, from white papers and industry reports through to event programming and strategic press liaison.
Sessions
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30-Mar-2026HT360 RoundtablesBuild, test, grow: Inside The Salad Project's approach to smarter growth
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30-Mar-2026HT360 RoundtablesFrom transactions to intelligence: Turning payment data into competitive advantage
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31-Mar-2026HT360 RoundtablesThe integrated payments stack: Removing friction from the guest journey and the front line
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31-Mar-2026HT360 RoundtablesThe operator's edge: Building connected operations that make loyalty pay
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01-Apr-2026HT360 RoundtablesFrom first download to frequency driver: When loyalty starts paying back
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01-Apr-2026HT360 RoundtablesThe self-driving restaurant: Automating key decisions with AI-powered insights
























