An outspoken voice for the hospitality and cultural sectors, Sacha Lord is one of the UK’s most well-known night time economy experts.

Starting his career in music at the legendary Hacienda and moving on to own one of the most renowned nightclubs in Manchester, Sankey’s Soap, Sacha went on to co-create Parklife (Europe’s largest metropolitan festival) and The Warehouse Project - the largest nightclub in the world.

From 2018 to 2025, Sacha held the role of Greater Manchester’s Night Time Economy Advisor to the city region’s Mayor Andy Burnham. During his time in the role, Greater Manchester earned recognition as the ‘night-time capital of the UK’, and ranked eighth in the World’s Best Cities for Nightlife, surpassing global destinations like Budapest and Buenos Aires. Sacha also successfully introduced a raft of recommendations to improve safety, transport and cultural diversity in the region, including 24-hour night buses.

After seven years in the role, Sacha stepped down to concentrate on his role as Chair of the Night Time Industries Association (NTIA), and adopt a broader, national voice for hospitality, without being tied to political policy or specific region.

In April 2024, Sacha Lord released his inaugural biography, Tales From the Dancefloor, recounting key moments from his career, which became a Sunday Times Best Seller upon publication.

A respected figure across music, entertainment, hospitality and politics, Sacha has appeared on BBC Question Time, BBC Politics Live, LBC, Sky News, Good Morning Britain and ITV News among others.