Sam Weston is Head of AI & Marketing at 80 DAYS, a creative and digital marketing agency specialising in hospitality and travel. With over 20 years’ experience across SaaS, in-house and agency roles, he leads the agency’s AI strategy and the responsible adoption of emerging technologies; while directing it’s global marketing strategy.

A regular speaker and moderator at hospitality industry events, Sam focuses on helping hotels understand and leverage innovation to strengthen their marketing performance. He is also the founder and editor of Hotel Speak, a respected resource for practical hotel marketing and revenue management insights.