As an expert in market intelligence for foodservice/hospitality, Simon provides strategic advice to help businesses plan and prepare for the future. He is the author of Future Foodservice - The Next 5 Years, which outlines the new market dynamics and landscape of the industry. He was an operator for 15 years (THF, Hilton, Albert Roux, Pret A Manger), a marketer & developer for 5 years (Compass), and then in market intelligence including creating and leading MCA.