Vanessa Anderson is the Founder of Indi Local, a tech-enabled platform dedicated to championing independent local street food, giving vendors and local event organisers the digital tools needed to get found on the map and pre-orders lined up before service commences.
As a voice for small-scale street food, Vanessa takes a "boots on the ground" approach to building a community, leveraging digital storytelling to elevate the awareness and accessibility of street food whilst staying firmly committed to the "support local" movement.
Vanessa offers unique insights into how authentic branding coupled with smart tech allows independent talent to compete with the giants and win lasting customer loyalty in a growing and competitive market.