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Growth in QSR rarely comes from a single initiative. Brands that keep moving forward usually run several bets simultaneously - new channels, new formats, new ways of building customer relationships - and they develop the discipline to read what's working and double down on it.
The Salad Project is one of those brands. Since opening its first site in 2021, it has built a loyalty programme, expanded into new digital channels, introduced kiosks, and explored new format concepts - not as separate projects, but as part of a deliberate approach to finding out what moves the business.
In a live fireside interview, Clementine Haxby, Product Director, shares how the team thinks about growth decisions, what they have learned from successes and failures, and how loyalty fits into a broader commercial strategy that keeps evolving. The session then opens to a peer roundtable - giving you the space to test the ideas against your own business.
You will leave with a sharper sense of how an innovative fast-casual brand structures its growth approach — and what it takes to build the organisational confidence to keep experimenting.
Sponsored by Vita Mojo