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2026 Programme

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From first download to frequency driver: When loyalty starts paying back

01 Apr 2026
HT360 Roundtables
Roundtable , Leadership , CEO/ CFO , Foodservice , CMO

Find out more about these invite only sessions and apply to secure your spot.
Most operators know loyalty is worth doing. The harder question is what comes after launch.
When the early spike settles, you're left asking whether this is actually changing behaviour, not just rewarding it.
In a live fireside interview, Gemma Barter, Head of Digital Marketing at Honest Burgers, shares the story behind the Honest Insiders programme: how it launched, what the numbers looked like in month one, and where the real work begins. The session then opens with a peer roundtable, so you can pressure-test what you're hearing against your own decisions.
You'll leave with a clear view of the decisions ahead regarding data, frequency, and what it actually takes to move from acquisition to revenue growth
Sponsored by Vita Mojo.

Moderator
Matthew Parsons, Founder - Etude Agency
Speakers
Gemma Barter, Head of Digital Marketing - Honest Burgers

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