Find out more about these invite only sessions and apply to secure your spot.
Most loyalty programmes underperform not because the idea was wrong, but because the digital operations underneath weren't ready. Disconnected systems, inconsistent data, and a customer experience that changes depending on the ordering method - these factors quietly cap what loyalty can deliver before it even launches.
In a live fireside interview, Chris Scarth shares how Wasabi approached the operational and technical build that enabled Wasabi Rewards - the decisions about how ordering, data, and customer experience needed to work together across 40+ sites before a loyalty programme could do what it was supposed to. Chris brings an IT director's eye to questions that most brands treat as a marketing problem. The session then opens to a peer roundtable, so you can pressure-test the ideas against your own operational reality.
You will leave with a clearer sense of what to get right operationally and technically before loyalty can perform - and what the Wasabi build revealed about the gap between a scheme that exists and one that earns its place.
Sponsored by Vita Mojo.