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Our Personas - Preview

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Our Personas - Preview

Meet the decision-makers shaping hospitality’s tech evolution

Hospitality Tech360 is built for business. From boardroom strategy to back-of-house precision, HT360 brings together the key decision-makers across multi-site hospitality.

Through independent research, industry feedback and ambassadors and advisory boards, we’ve identified key buying groups within hospitality, which are referred to as the HT360 Personas. Each persona has a unique lens, with challenges, objectives and interests, and HT360 will curate a tailored experience for them, made up of sessions, brands and events to cater to their needs. Business type and job function often blend together to create an ideal buyer. 

Whether you're here to explore or exhibit, understanding our audience is the first step to meaningful connections.

Contact the team to access the full page

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Hoteliers

What they care about:

  • Seamless guest journeys
  • Room tech, PMS integration, and mobile concierge
  • Smart staffing and operations

Key challenges:

  • Fragmented tech stacks
  • Managing experience across properties
  • Balancing innovation with heritage and brand standards

At HT360 they will:

  • Explore Smart Hotel Room demos and mobile concierge tech
  • Hear case studies on PMS integrations and guest-led innovation
  • Join hotel-specific networking and insight sessions
  • Discover tools to personalise, streamline, and elevate the guest stay

  • "The future is bright for those who embrace it. With smarter tech, stronger collaboration, and a laser focus on the guest, hoteliers are well-positioned to lead the next wave of industry innovation."
    The HT360 Hotelier Advisory Board

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Restaurateurs

What they care about:

  • Guest experience and operational speed
  • Loyalty and repeat visit growth
  • Expansion and innovation through tech

Key challenges:

  • Coordinating tech across busy service models
  • Meeting rising guest expectations
  • Balancing innovation with cost control

At HT360 they will:

  • See live demos of ordering-to-kitchen systems and guest feedback tools
  • Join content focused on QSR, casual and fine dining tech trends
  • Hear from restaurant leaders leveraging menu analysis to scale smarter

  • "The market itself is changing. As Generation Z move through the ranks, they bring with them a natural adoption of technology, and with the growth of QSR, the need for technology solutions continues to increase."
    Tom James, CEO, Bill's Restaurants

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Ready to connect with your audience?

Whether you’re exploring new tech or offering solutions to these senior decision-makers, HT360 is the only place where every persona in hospitality’s tech ecosystem comes together.

Join the 360 movement here

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