WHY EXHIBIT AT HT360

Hospitality Tech360 (HT360) is a dedicated UK hospitality technology trade show connecting innovative tech suppliers with senior decision-makers from hotels, restaurants, pubs, bars and foodservice businesses.

Launched in 2026 and returning to Excel London from 5–7 April 2027, HT360 brings together hospitality technology providers and operators looking to improve efficiency, reduce costs, enhance guest experiences and accelerate business growth.

With access to 2,000+ senior hospitality leaders and the wider Food, Drink & Hospitality Week audience of 25,000+ industry professionals, HT360 offers suppliers a targeted platform to showcase solutions and build valuable commercial relationships.

Hospitality Tech360 is a new generation of hospitality technology exhibition, built on the foundations of HRC, one of the UK's most established hospitality trade shows.

After more than 90 years connecting the hospitality industry, HRC recognised the growing importance of technology in shaping its future. What began as a popular Hospitality Tech section evolved into a dedicated standalone event, developed in response to industry demand.

Unlike broader technology exhibitions, HT360 is designed specifically around the challenges facing hospitality operators, bringing together innovative solutions, practical insights and decision-makers from across the sector.

Hospitality Tech360 was created in response to the hospitality industry's growing need for technology that solves real operational challenges.

As operators face rising costs, workforce pressures, changing guest expectations and increasing competition, technology has become central to improving efficiency, profitability and customer experience.

Building on the success of HRC's Hospitality Tech section, HT360 launched as a standalone event in 2026 to give hospitality technology the dedicated platform it deserves.

Developed through conversations with operators, technology providers and industry leaders, HT360 brings together the solutions, expertise and connections needed to help hospitality businesses embrace innovation and drive growth.

Unlike general technology trade shows, Hospitality Tech360 focuses specifically on connecting technology suppliers with buyers and decision-makers from the hospitality industry.

This means exhibitors can demonstrate their solutions to an audience that understands the challenges they solve, from labour management and operational efficiency to guest experience and revenue growth.

HT360 also benefits from its origins within HRC and its position alongside Food, Drink & Hospitality Week, providing access to established hospitality networks and opportunities to reach buyers across complementary sectors.

For technology businesses looking to grow within hospitality, HT360 combines the relevance of a specialist technology event with the reach of a major industry gathering.

Hospitality Tech360 attracts senior hospitality leaders and technology decision-makers from hotels, restaurants, pubs, bars, contract catering and multi-site hospitality businesses.

Its audience includes CEOs, CIOs, CTOs, COOs, IT Directors, Operations Directors, Finance Directors, procurement professionals and hospitality business owners.

Visitors are looking for technologies that can help their businesses improve productivity, reduce operating costs, streamline processes, increase revenue and deliver better guest experiences.

With 60%+ of attendees across the wider Food, Drink & Hospitality Week holding C-suite, Director or Sector Head positions, exhibitors can benefit from access to senior industry professionals.

Yes. Hospitality Tech360 is designed to connect technology providers with hospitality professionals looking for solutions to genuine business challenges.

Exhibiting gives suppliers opportunities to demonstrate products, meet prospective customers, discuss implementation requirements and develop commercial partnerships.

Unlike digital-only marketing, HT360 provides a face-to-face environment where technology providers can show how their solutions work, explain their commercial value and build trust with potential buyers.

For suppliers selling complex technology or solutions requiring demonstrations, these conversations can be particularly valuable in developing a qualified sales pipeline.

Hospitality Tech360 welcomes technology providers offering solutions across the hospitality industry, including:

• Artificial intelligence and automation
• EPOS, payments and ordering technology
• Property management and hotel technology
• Booking, reservations and guest experience platforms
• Revenue management and business intelligence
• Workforce management, recruitment and HR technology
• Marketing, CRM and customer loyalty platforms
• Kitchen management and operational technology
• Sustainability, energy management and smart building solutions
• Data analytics, integrations and digital transformation services

Whether you're an established technology provider or an emerging innovator, HT360 offers opportunities to connect with hospitality businesses looking to invest in smarter ways of working.

Yes. Hospitality Tech360 is a relevant trade event for AI and automation companies looking to introduce their solutions to the UK hospitality market.

As hotels, restaurants and other hospitality businesses increasingly explore artificial intelligence, automation and data-driven decision-making, operators are seeking practical technologies that improve efficiency and commercial performance.

From AI-powered forecasting and automated guest communications to intelligent workforce scheduling and operational analytics, HT360 provides opportunities for suppliers to demonstrate how their solutions address real hospitality challenges.

Yes. Hospitality Tech360 provides opportunities for technology companies entering or expanding within the hospitality sector.

Businesses with solutions originally developed for retail, finance, property, workforce management or other industries can use HT360 to demonstrate their relevance to hospitality operators.

The event offers opportunities to understand industry requirements, gather feedback, connect with potential partners and build relationships with buyers seeking new solutions.

For technology businesses exploring hospitality as a growth market, HT360 provides direct access to relevant decision-makers and industry expertise.

Yes. Hospitality Tech360 welcomes both established technology suppliers and emerging businesses developing new solutions for the hospitality industry.

For startups and scale-ups, exhibiting provides opportunities to increase brand awareness, demonstrate innovations, validate market demand and connect with potential customers and commercial partners.

As a relatively new event with established hospitality foundations, HT360 also offers emerging technology businesses the opportunity to become part of a growing industry platform focused on the future of hospitality.

Hospitality Tech360 connects technology providers with operators from across hotels, restaurants, pubs, bars and other hospitality businesses.

For hotel technology suppliers, this creates opportunities to showcase property management systems, guest experience platforms, revenue management software and operational solutions.

For restaurant technology providers, HT360 offers access to buyers interested in EPOS, ordering systems, reservations, workforce management, customer loyalty and kitchen technology.

By bringing together multiple hospitality sectors, HT360 enables suppliers to reach different customer groups within one specialist event.

Hospitality Tech360 is part of Food, Drink & Hospitality Week, bringing together seven co-located events at Excel London.

Alongside HT360, the event includes HRC, The Pub Show, IFE, IFE Manufacturing, Speciality & Fine Food Fair and International Salon Culinaire.

This provides technology exhibitors with opportunities to connect with hospitality operators, foodservice businesses, manufacturers and other industry professionals who may benefit from their solutions.

The combination of a specialist technology marketplace and a wider industry event helps exhibitors explore new applications, develop partnerships and reach potential customers across the food, drink and hospitality supply chain.

Exhibitors can maximise their return on investment by setting clear commercial objectives, arranging meetings with prospective buyers and demonstrating how their technology solves specific hospitality challenges.

Live demonstrations, case studies and measurable examples of time savings, cost reductions or revenue growth can help buyers understand the value of a solution.

Hospitality Tech360 also offers opportunities for brand visibility, thought leadership and networking, helping suppliers strengthen their position within the hospitality technology market.

Following up with relevant leads and continuing conversations after the event can help turn initial connections into longer-term commercial relationships.

Hospitality Tech360 2027 takes place from 5–7 April 2027 at Excel London, as part of Food, Drink & Hospitality Week.

Technology companies supplying software, hardware, digital platforms, AI, automation and business solutions to hospitality operators can enquire about exhibiting.

To explore available stand space, sponsorship opportunities and exhibition packages, visit Hospitality Tech360 and contact the sales team.

The future of hospitality is being built now. Make sure your technology is part of it. Enquire about exhibiting at Hospitality Tech360 2027.