The hospitality industry is at a pivotal crossroads

The hospitality world is evolving rapidly. Operators are facing growing pressures to streamline operations, cut costs, and unlock new revenue streams, all while guest expectations evolve. They’re turning to technology for answers and demand is growing.

As a result, the global hospitality tech market is booming, projected to hit $50 billion globally by 2030, with AI adoption in UK hospitality doubling since 2022.*

Navigating this landscape can be complex, but that’s exactly why Hospitality Tech360 (HT360) was created.

What is Hospitality Tech360?

Launching 30 March - 01 April 2026 at Excel London, as part of Food, Drink & Hospitality Week, HT360 is the UK’s ultimate 360° marketplace for hospitality innovation and growth. Born from extensive conversations with operators, tech providers, and industry changemakers, HT360 connects the full hospitality tech ecosystem in one place.

Built from the foundation of HRC’s popular Hospitality Tech section, HT360’s evolution into a stand-alone event is at the industry’s request. It’s specifically designed to hone in on the scale of opportunities technology offers and to serve those shaping the future of the hospitality industry.

Designed for decision-makers. Built for business. Focused on the future.

HT360 is more than just an event. It’s a dynamic platform offering year-round content, market intelligence, and full connectivity for both suppliers and operators. Backed by Montgomery Group’s 135+ years of industry experience, HT360 is tailored to the real-world needs of hospitality professionals seeking practical tech solutions that deliver growth. Our vision is to connect the tech solving real problems with the buyers who need it now.

Join the 360° movement

If your technology can improve operations, boost margins or enhance the guest experience, HT360 puts you in front of the people ready to act on it. The people setting strategy, signing off budgets, and driving tech adoption across hospitality.

If you are an operator who is: 

• Searching for practical applications of AI, automation, and machine learning
• Facing pressure to increase operational speed, personalise the guest journey and improve staff retention
• Understanding how to effectively integrate new systems and legacy technologies
• Building Investment cases and in need of data-backed insights
• Driving innovation across marketing, finance, operations and people management

HT360 offers you practical solutions, providing a clear, curated view of the tech landscape, and the partners who can help navigate and implement it. We're here to help you make sense of the market, meet the right suppliers, and find the technology that works for your business.

Sign up to our newsletter and stay tuned for updates, or contact our team today to learn more about how you can be part of this exciting community.

Where will HT360 take you?

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*Sources Mara Solutions, The Access Group and OxLEP Business.