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Our Personas

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Our Personas

Meet the decision-makers shaping hospitality’s tech evolution

Hospitality Tech360 is built for business. From boardroom strategy to back-of-house precision, HT360 brings together the key decision-makers across multi-site hospitality.

Through independent research, industry feedback and ambassadors and advisory boards, we’ve identified key buying groups within hospitality, which are referred to as the HT360 Personas. Each persona has a unique lens, with challenges, objectives and interests, and HT360 will curate a tailored experience for them, made up of sessions, brands and events to cater to their needs. Business type and job function often blend together to create an ideal buyer. 

Whether you're here to explore or exhibit, understanding our audience is the first step to meaningful connections.

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Hoteliers

What they care about:

  • Seamless guest journeys
  • Room tech, PMS integration, and mobile concierge
  • Smart staffing and operations

Key challenges:

  • Fragmented tech stacks
  • Managing experience across properties
  • Balancing innovation with heritage and brand standards

At HT360 they will:

  • Explore Smart Hotel Room demos and mobile concierge tech
  • Hear case studies on PMS integrations and guest-led innovation
  • Join hotel-specific networking and insight sessions
  • Discover tools to personalise, streamline, and elevate the guest stay

  • "The future is bright for those who embrace it. With smarter tech, stronger collaboration, and a laser focus on the guest, hoteliers are well-positioned to lead the next wave of industry innovation."
    The HT360 Hotelier Advisory Board

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Restaurateurs

What they care about:

  • Guest experience and operational speed
  • Loyalty and repeat visit growth
  • Expansion and innovation through tech

Key challenges:

  • Coordinating tech across busy service models
  • Meeting rising guest expectations
  • Balancing innovation with cost control

At HT360 they will:

  • See live demos of ordering-to-kitchen systems and guest feedback tools
  • Join content focused on QSR, casual and fine dining tech trends
  • Hear from restaurant leaders leveraging menu analysis to scale smarter

  • "The market itself is changing. As Generation Z move through the ranks, they bring with them a natural adoption of technology, and with the growth of QSR, the need for technology solutions continues to increase."
    Tom James, CEO, Bill's Restaurants

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Marketing Leaders (CMOs, Digital Directors)

What they care about:

  • Guest engagement and loyalty
  • Personalised marketing and brand storytelling
  • Digital growth and omnichannel experiences

Key challenges:

  • Fragmented guest data across systems
  • Proving ROI on digital campaigns
  • Staying ahead of consumer behaviour trends

At HT360 they will:

  • Hear CMOs share how they’re driving repeat visits and brand loyalty
  • Attend sessions on data-driven marketing and social innovation
  • Explore loyalty tech, CRM platforms, and guest feedback tools
  • Join marketing roundtables to benchmark with peers

  • “I want to explore new software and tools that can help us tailor our strategies and communicate more effectively, but without losing that Red Carnation touch. Maintaining the human element is vital.”
    Molly Peel, Head of Social Media, Red Carnation Hotel Collection

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CEOs and Finance Leaders (CFOs, Finance Directors)

What they care about:

  • ROI and margin protection
  • Smart, scalable investment in tech
  • Data-driven forecasting and cost control

Key challenges:

  • Balancing innovation with risk
  • Justifying tech spend with clear ROI
  • Aligning tech with commercial strategy

At HT360 they will:

  • Attend panels on tech ROI, financial analytics, and data-led decision making
  • See tools that boost margins, cut waste, and drive revenue
  • Join private CFO briefings to benchmark investment strategies
  • Connect with finance tech providers and receive hands on demos and case studies

  • "Executives are not simply curious about AI: they want practical insights on how it can be applied to sharpen competitiveness and deliver clear ROI. With budgets under pressure, every solution needs to earn its place."
    CGA by NIQ X Montgomery Group Hospitality Tech360 Survey

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HR & People Leaders (HR Directors, CPOs, Heads of People)

What they care about:

  • Workforce productivity and staff retention
  • Talent development and digital training
  • Scheduling, staff expansion and employee experience

Key challenges:

  • Labour shortages and high turnover
  • Scaling culture across multiple sites
  • Keeping teams engaged and skilled

At HT360 they will:

  • Join sessions on retention, recruitment tech, and workforce innovation
  • Test-drive HR and scheduling platforms designed for hospitality
  • Attend people-tech demos and hear real operator case studies

  • “It is about prioritising the key areas where we can utilise the best technology available. Anything that gives our people more time to deliver excellent hospitality will be something we will seriously consider.”
    Fernanda Antonio, People & Culture Director, Caravan Restaurants

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Operations and Technical Leaders (COOs, CTOs)

What they care about:

  • Efficiency, consistency and scalability
  • Speed of service and smooth workflows
  • Practical solutions that drive performance and reduce costs

Key challenges:

  • Legacy systems slowing down teams
  • Managing operations across complex sites
  • Finding time-saving, cost-cutting tech

At HT360 they will:

  • See case studies from ops leaders improving service with tech
  • Join panels on automation, AI, and kitchen productivity
  • Explore the latest in POS, inventory, and workflow tools
  • Get hands-on with solutions that solve real-world ops problems

  • "Technology has the power to transform hospitality, but only if it’s built around the realities of operations. Keep the end user at the centre of the decision."
    Tommy Giraux, Head of Restaurant Systems, Honest Burgers

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Research-led Insights

64%

of C-Suite leaders surveyed said tech is key to improving operational efficiency, and 61% highlighted its role in staff training and engagement.*

57%

selected customer experience as their top growth focus for the next 12 months, above any other category.*

52%

prefer curated networking, with 43% of CEOs seeking exclusive, invite-only formats; and 48.2% who value informal social gatherings.*

46%

say being part of a roundtable discussion increases their interest in attending an event.*

These insights guide HT360’s approach to content and connection. We’re curating unique experiences with tailored content streams, insight-led activations and executive roundtables to curate and align our event features with their needs to ensure we attract and connect you with the buyers who matter most to your business.

*CGA by NIQ X Montgomery Group Hospitality Tech360 Survey

Ready to connect with your audience?

Whether you’re exploring new tech or offering solutions to these senior decision-makers, HT360 is the only place where every persona in hospitality’s tech ecosystem comes together.

Join the 360 movement here

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