Developed by the Hospitality Sector Council in partnership with corporate innovation leader L Marks, and the Department for Business & Trade (DBT), the Hospitality Innovation Lab is the first of a sector-wide programme designed to identify and trial bold new technology solutions that can boost productivity, empower teams and support long-term resilience across the hospitality sector.
The programme connects major operators, including Burger King UK, Punch Pubs, Bill’s Restaurant, Prezzo Italian, Azzurri Group, Beckford Group and Lincoln Green, with global startups, scaleups, and innovators at the forefront of technology to pilot practical solutions with real-world challenges facing hospitality businesses. Building on the digital and operational advances already reshaping the sector, the programme focuses on improving productivity, enabling teams to work more effectively and supporting sustainable business growth.
The aim is to create a structured pathway for innovation that supports operators while giving emerging technology providers the opportunity to test, refine and scale their solutions in live hospitality environments.